Crafting an impactful brand awareness campaign for the iconic global brand Aston Martin.
Aston Martin is a British manufacturer of luxury sports cars and grand tourers founded in 1913 by Lionel Martin and Robert Bamford. Synonymous with style, performance, and exclusivity, the iconic global brand was seeking a luxury partner to promote their new Aston Martin DB12 car.
In celebration of Aston Martin’s 110th anniversary, our in-house editorial team crafted an impactful print campaign designed to put the brand’s new Super Tourer launch, the DB12, front and centre.
Featuring across across the entire Absolutely Magazines portfolio, the campaign included:
A sleek double page advertorial presenting the DB12 – the world’s first Super Tourer – to Absolutely Magazine’s ultra-high-net-worth audience.
A beautifully designed double page spread advert, spotlighting Aston Martin’s position as one of the world’s foremost luxury automotive brands.
The campaign expertly combined storytelling with strategic placement, to increase brand awareness and engagement amongst Absolutely Magazine’s luxury-focused readership.
Summary.
Leveraging our expertise in premium products and our ultra-high-net-worth audience proved to be a powerful combination for Aston Martin. We crafted a bespoke and sophisticated editorial campaign, delivering maximum exposure for the brand.
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