Crafting an impactful brand awareness campaign for the iconic global brand Aston Martin.
Aston Martin is a British manufacturer of luxury sports cars and grand tourers founded in 1913 by Lionel Martin and Robert Bamford. Synonymous with style, performance, and exclusivity, the iconic global brand was seeking a luxury partner to promote their new Aston Martin DB12 car.
In celebration of Aston Martin’s 110th anniversary, our in-house editorial team crafted an impactful print campaign designed to put the brand’s new Super Tourer launch, the DB12, front, and centre.
Featuring across across the entire Absolutely Magazines portfolio, the campaign included:
An exclusive content partnership celebrating Aston Martin’s 110th anniversary and launch of the new DB12, featured across our online platforms, social media channels, and print editions.
A sleek double-page advertorial presenting the DB12 – the world’s first Super Tourer – to Absolutely Magazine’s ultra-high-net-worth audience.
A beautifully designed double-page spread advert, spotlighting Aston Martin’s position as one of the world’s foremost luxury automotive brands.
Strategic digital integration across the Absolutely Magazine’s website, newsletter, and social, enhancing visibility among a digitally engaged ultra-high-net-worth audience.
The campaign expertly combined compelling storytelling with strategic placement, to increase brand awareness and engagement amongst Absolutely Magazine’s luxury-focused readership.
This campaign reached a total of 334,000 high-net-worth individuals across digital and print platforms.
Summary.
Leveraging our expertise in premium products and our ultra-high-net-worth audience proved to be a powerful combination for Aston Martin. We crafted a bespoke and sophisticated editorial campaign, delivering maximum exposure for the brand.
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