Crafting a stand out video campaign that drove 180K video plays for the stylish stroller brand, Babyzen
Babyzen produce high quality, versatile strollers to make city life with a baby seamless and stress free. They were looking for a media partner who had an affluent audience, closely aligned with theirs. They wanted to demonstrate the ease of using the Babyzen out and about in an urban environment – all through a stylish lens.
323,268
Impressions
1,300
Clicks
180,265
Video Plays
Our solution.
Leveraging Absolutely Mama’s trusted reputation and partnering with influencer Hannah Crosskey, we launched a high-impact awareness campaign to promote the YOYO2 stroller.
Working closely with Hannah, we produced a sleek, city-inspired reel showcasing Babyzen’s seamless adaptability to urban life. The shoot was meticulously styled to reflect the aesthetic of both Absolutely Mama and Babyzen, ensuring a cohesive brand experience.
To further amplify the campaign, we created a supporting editorial piece—an SEO-friendly ‘Top Five Places’ guide—hosted on Absolutely Mama. Both the reel and editorial were strategically promoted across Absolutely Mama’s social channels, maximizing reach and engagement.
By targeting our highly qualified Mama audience alongside a wider prospecting group, we delivered the content on Absolutely Mama, allowing us to retarget engaged users with the reel. This approach effectively nurtured an audience of expectant and new mums actively searching for the perfect stroller.
Summary.
The campaign was a huge success and over-delivered on all KPIs. The campaign benefited from our highly qualified audience along with the partnership with influencer Hannah Crosskey.
Let’s work together.
From beautifully designed print spreads, to results-driven digital campaigns, see how we’ve helped our clients to grow their businesses and deliver amazing results.
