How we delivered 180k video plays for stylish stroller brand, Babyzen.
Babyzen produces high quality, versatile strollers to make city life with a baby seamless and stress free. They were looking for a media partner who had an affluent audience, closely aligned with theirs. They wanted to demonstrate the ease of using the Babyzen out and about in an urban environment – all through a stylish lens.
323,268
Impressions
1,300
Clicks
180,265
Video Plays
Our solution.
Using Absolutely Mama as a trusted brand and partnering with influencer Hannah Crosskey, we built an awareness campaign to promote their YOYO2 stroller.
Working closely with Hannah Crosskey, she created a reel that showcased the Babyzen in an urban environment, demonstrating how seamlessly it can be used around town. The shoot was stylised to align closely with both Absolutely Mama and Babyzen’s own image.
We also created an editorial piece to support the reel with an SEO friendly, ‘top five places’ hosted on Absolutely Mama. Both this and the reel were amplified across the Absolutely Mama social handles.
Using our qualified Mama audience as well as a prospecting audience we hit them with the content on Absolutely Mama, which allowed us to then re-market them all with the reel. The purpose of this was to engage with the reader and qualify an audience who were looking to buy a new stroller or mums who were expecting.
Summary.
The campaign was a huge success and over delivered on all KPIs. The campaign benefited from our highly qualified audience along with the partnership with influencer Hannah Crosskey.
Let’s work together.
From beautifully designed print spreads, to results-driven digital campaigns, see how we’ve helped our clients to grow their businesses and deliver amazing results.
