Driving footfall to Bang & Olufsen stores in London.
Bang & Olufsen (B&O) is a luxury consumer electronics company that designs and manufactures high-end audio products, televisions, and telephones, founded in Denmark in 1925. With great brand synergy, our longstanding partnership has been going strong for over eight years and we’ve worked on countless campaigns together.
Now in our ninth year of collaborating, our work with Bang & Olufsen has fulfilled multiple objectives including:
Driving London store footfall - Bang & Olufsen has stores in Islington, Ealing, and Richmond. These are areas covered by Absolutely Magazines’ targeted distribution, and we deliver directly to affluent homes that align with Experian’s A01 and A02 Mosaic profiles. This has put us in a unique position to drive footfall to the London B&O stores.
Enhancing brand visibility Showcasing beautifully designed display ads that seamlessly integrate into Absolutely Magazines. These display ads have reinforced Bang & Olufsen’s premium brand positioning.
Alignment with our readership’s lifestyle and interests Beyond display advertising, we have provided strategically placed product placements for Bang & Olufsen within our editorial guides. Bang & Olufsen is a prime example of a brand that resonates perfectly with our audience.
Summary.
Through our data driven distribution model and beautifully curated magazines, we have been able to deliver increased footfall to B&O’s London stores as well as amplifying their premium brand positioning.
Let’s work together.
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