Creating a unique series of educational content that drove engagement for baby brand BIBS
BIBS is a premium Danish baby brand whose iconic dummy was first produced over 40 years ago. Now present in over 100 markets across the world and sold via more than 12,000 points of sale, they were looking for a partner with close brand alignment to use content marketing as a vehicle to help educate and create awareness for their brand.
4901
LPV
6653
Clicks
172,571
Impressions
6696
Engagement
Our solution.
With experience of using the brand with their own families, our team of expert parenting content writers were in a great position to create insightful and engaging content. This allowed us to educate, as well as subtly share the benefits of BIBS products. We created a 3 month campaign which included a series of educational articles that were hosted on Absolutely Mama website and then pushed out to a targeted audience.
The first piece of content was 'The ultimate bottle feeding guide' covering everything from when to start bottle feeding, to sterilising and much more. This was a great way to highlight the USPs of the new BIBS bottle range. This was pushed via a targeted social campaign to the Mama audience and lookalikes.
The second article: ‘Scandi baby: the most stylish new mum accessories’ covered the whole BIBS range, including feeding, soothers, bedding, and baby bottles, to showcase the aesthetically pleasing collection to our audience of stylish, affluent mums across the UK. This was pushed out to anyone who had consumed the first piece of content.
Summary.
This was a great example of how well a campaign can do with when the product is a strong fit and it’s executed by an experienced team. We were able to drive targeted reach and awareness of BIBS amongst a highly-engaged parenting audience.
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