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Driving Awareness to a HNW audience for Danish furniture business.
Design company, Carl Hansen & Søn is a third-generation family-run Danish business. They are known for creating iconic furniture designs that combine simplicity, aesthetics, and functionality. They were looking for a luxury lifestyle magazine partner to drive footfall to their London store.
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** lose this section please Paw, I don’t have enough copy!**
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Our solution.
Leveraging our first-class in-house design team, we crafted a striking series of print adverts and advertorials that highlighted the sleek, sophisticated design of Carl Hansen & Søn products. Our visually compelling and engaging content ensured that the brand’s message resonated with our affluent readership.
As the exclusive Home supplement sponsors, Carl Hansen & Søn commanded attention by taking over the front page of the section, securing a high-impact double-page spread feature, and delivering an insightful editorial piece that reinforced the brand’s innovation and luxury appeal. This premium exposure extended beyond print, with the campaign seamlessly integrated across the Absolutely Magazines website and newsletter, amplifying reach and engagement with a digital-savvy UHNW audience.
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Summary.
Let’s work together.
From beautifully designed print spreads, to results driven digital campaigns, see how we’ve helped our clients to grow their businesses and deliver amazing results.