Driving awareness to a HNW audience for Danish furniture business.
Carl Hansen & Søn is a third-generation family-run Danish design brand. They are known for creating iconic furniture designs that combine simplicity, aesthetics, and functionality. The brand were looking for a luxury lifestyle magazine partner to drive footfall to their London store and increase awareness amongst an ultra-high-net-worth audience.
We crafted a series of print adverts and advertorials that highlighted the sleek and elegant craftsmanship of Carl Hansen & Søn. Through visually compelling and engaging content, we ensured the brand’s message resonated with our affluent readership.
As an exclusive Home supplement sponsor for Absolutely London, we delivered the following for the brand:
A front-page takeover of the supplement, ensuring immediate brand visibility.
A high-impact double-page spread, educating our readers about the brand’s craftsmanship and design philosophy.
An insightful editorial feature, telling the story of Carl Hansen & Søn’s legacy of innovation and luxury.
Seamless digital integration across the Absolutely Magazines website and newsletter, amplifying reach among a digitally savvy ultra-high-net-worth audience.
Our solution.
Harnessing the expertise of our in-house design team, we combined strategic placement with inspiring storytelling, to reinforce Carl Hansen & Søn’s position as a leader in luxury design.
Summary.
Let’s work together.
From beautifully designed print spreads, to results driven digital campaigns, see how we’ve helped our clients to grow their businesses and deliver amazing results.
