Driving Awareness to a HNW audience for a luxury Scandi furniture brand.
Carpe Diem is a Swedish luxury brand that specialises in handmade beds and bedroom furniture. The store, on Wigmore St, offers a full design experience, including sleep consultations, tailored bed designs, and bedroom accessories. Customers can also customise their beds, headboards, and decorative pillows. They wanted to create awareness of their products and new launches with our affluent London and Surrey readership.
13,308
Clicks
896,608
Impressions
260,283
Reach
Our solution.
Recognising that our demographics align almost perfectly, we embarked on a campaign of luxury branding adverts across our London and Surrey portfolio of magazines. We supplemented this with content that ran on our Absolutely Websites, highlighting the benefits Carpe Diem beds via organic storytelling. The campaign finished with traffic ads aimed at driving footfall to their Wigmore Street store and create new revenue streams for their UK business.
Summary.
Leveraging our exclusive luxury media channels and premium data, combined with the power of Facebook, we successfully drove awareness to a new and affluent audience for Carpe Diem.
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