Bespoke fashion shoot and advertising campaign for luxury diamond company.
De Beers, a renowned South African-British diamond company, dominates the global diamond industry, overseeing everything from mining to trading and sales. As the world's leading diamond brand, they sought an innovative advertising partner—one that could break away from conventional marketing strategies and craft a bold, unconventional approach.
The client wanted a fresh, imaginative way to showcase their products, so our team of creative strategists explored innovative possibilities and proposed a bold fashion shoot takeover. We designed our monthly fashion editorial around De Beers' stunning new collection, Adonis Rose, elevating the jewellery within a high-fashion setting. The final campaign was featured across all London Absolutely titles, bringing the collection to life with style and sophistication.
Summary.
Utilising our creative and experienced design team, we were able to create a high-end fashion shoot takeover, showcasing De Beers' Adonis Rose collection in a high-fashion editorial that would reach a highly affluent audience through our premium magazine titles.
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