How we delivered a 956% ROAS through sales of cookery classes for Sauce by The Langham via paid social campaigns.
The Langham needed help publicising and engaging with a new HNW audience on the channels they frequented, while also looking to achieve sales targets. They wanted to achieve platform exposure and promote specific products from their ranges, thereby increasing overall brand awareness and sales.
185,056
Impressions
4,839
Clicks
95,384
Reach
956%
ROAS
Our solution.
Using native content, video and dynamic Facebook adverts hosted on our Absolutely London handles, we created a full-funnel campaign to improve brand awareness and increase sales. Initially, we targeted the audience via FB Partnership Ads, using AL first-party data, The Langham’s data and FB interest-based groups to qualify audience intent using content.
The second stage was influencing the buyer’s decision - we directed them to the partner site to generate sales and use audience data to re-market. Visitors were retargeted if they did not continue their journey to the partner site.
We then re-marketed to all those who engaged with the content, plus a lookalike audience with a video.
The final stage was to retarget all of those people, plus lookalikes with a shopping ad to buy the course.
Summary.
By using a full funnel campaign – using Absolutely’s channels, data and content – we were able to drive sales and awareness for the cookery classes from Sauce by The Langham.
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