McLaren speed into first place with a stella brand awareness campaign
Luxury British sports car manufacturer McLaren sought an advertising partner to showcase their new 750S supercar. Aiming to reach an ultra-high-net-worth audience, they identified a strong brand synergy with Absolutely Magazines.
To mark McLaren’s 60th anniversary, our expert editorial team created a 360 print campaign for the luxury British automotive brand.
This included a beautiful double page spread for Absolutely print magazines, telling the unique and special story of the brand’s history. Article Here
In the next edition of the magazine, we then featured a review of the 750S – covering everything from how the supercar handles, to the specs. This ran across the whole Absolutely portfolio. Article Here
To support the editorial, we also ran a full page advert in the same issue. Branding Advert
Finally, to maximise exposure, we ran a full page advertorial detailing the McLaren Ascot Experience – the dream, event for automotive enthusiasts. McLaren Ascot Experience
Summary.
This full spectrum print campaign educated the Absolutely Magazines reader on the history of the McLaren brand, new supercar launch, and upcoming Ascot event. With full exposure across our portfolio and over two issues, we delivered maximum exposure for McLaren, reaching a high-net-worth audience.
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From beautifully designed print spreads, to results driven digital campaigns, see how we’ve helped our clients to grow their businesses and deliver amazing results.
