McLaren speed into first place with a stella brand awareness campaign
Luxury British sports car manufacturer McLaren sought an advertising partner to showcase their new 750S supercar. Aiming to reach an ultra-high-net-worth audience, they identified a natural brand synergy with Absolutely Magazines’ luxury-focused readership.
To mark McLaren’s 60th anniversary, our expert editorial team crafted a premium a 360° print campaign designed to immerse Absolutely Magazines readers in the brand’s rich heritage, cutting-edge innovation, and highly anticipated supercar launch.
Spanning two issues across our entire portfolio, the campaign delivered maximum exposure, featuring:
A beautifully designed double page spread exploring McLaren’s legendary history and groundbreaking achievements.
An exclusive review of the 750S detailing its performance, design, and technical prowess, providing readers with an in-depth look at the latest supercar.
A high-impact full page advert, reinforcing McLaren’s position within the luxury automotive world.
A full page advertorial showcasing the McLaren Ascot Experience—an unmissable event for automotive enthusiasts.
By utilising our skilled editorial and design teams to combine expert storytelling with strategic placement, we ensured McLaren’s message reached their desired audience, amplifying brand awareness and engagement among high-net-worth individuals.
Summary.
This full spectrum print campaign educated the Absolutely Magazines reader on the history of the McLaren brand, new supercar launch, and upcoming Ascot event. With full display across our portfolio and over two issues, we delivered maximum exposure for McLaren, reaching a high-net-worth audience.
Let’s work together.
From beautifully designed print spreads, to results driven digital campaigns, see how we’ve helped our clients to grow their businesses and deliver amazing results.
