How we delivered an impressive 3367% ROAS for Start Rite’s Back-to-School campaign
Start-Rite Shoes, a leading UK children’s footwear brand, engaged us to help boost their online visibility and drive product engagement. The campaign objectives were to utilise Absolutely Education as a vehicle to drive sales for their Back-to-School range.
5,417
Clicks
167,917
Impressions
3367%
ROAS
362
Purchases
Our solution.
To meet Start-Rite Shoes' objectives, we used our in-house Education editorial team to create an engaging piece of content focused on the brand's quality and style, hosting it on the Absolutely Education website and amplifying it through our social accounts. We were then able to target anyone who read this content, and their lookalikes with a Shopping Ad on Facebook. This strategy allowed us to leverage our established audience to build trust and drive brand interest, while also enhancing product visibility directly through Facebook Shopping.
Summary.
By using our tried and tested model across our owned channels, and utilising our first party data, we were able to exceed the initial KPIs, during the Back to School season, effectively boosting brand awareness and engagement among Start-Rite's target audience. Using the campaign data, we see an opportunity for new shopping campaigns to promote other ranges across the Start-Rite brand.
Let’s work together.
From beautifully designed print spreads, to results driven digital campaigns, see how we’ve helped our clients to grow their businesses and deliver amazing results.
