DE BEERS

Bespoke fashion shoot and advertising campaigns

THE OBJECTIVE

To devise an alternative solution to traditional advertising and marketing for our prospective client, De Beers.

THE SOLUTION

The client wanted to showcase their products in a more creative and imaginative way, so our team of thinkers and doers explored the options and pitched a fashion shoot take over. We themed our monthly fashion shoot around the new De Beers collection, Adonis Rose, and showcased the jewellery in a high fashion setting, which was then published across all of the London Absolutely titles.

THE RESULTS

The client was pleased with the outcome, which led to them working more closely with Zest on a variety of other projects, including advertorials, advertising and editorial.