The team from Zest Media’s parenting title Absolutely Mama have been promoting the brand far and wide and were delighted to attend the Kind + Jugend show in Cologne in Germany last week. This show is the leading international trade fair for children, toddler and baby equipment in Europe, possibly the world. With the motto “Learn from children and stay curious” the fair takes place once a year at the fair grounds of Messe Köln, a vast space equivalent to 10 x the size of (for the benefit of UK readers) Alexandra Palace – so that is big! Since being founded in1960, the show is famous for offering a wide range of child-centric products across the board in categories such as toys, clothing, car seats, strollers, toiletries and children’s furniture. As the fair is show-casing the world’s broadest range of baby and children equipment it really is the essential event to see the latest innovations, pioneering trends and revenue-generating opportunities.
The great thing about Kind + Jugend is that International market leaders exhibit here as well as promising newcomers. In the forums and break out areas the latest trends and innovations are discussed and debated giving those in the industry knowledge, research findings and intelligence to help with their business plans and strategies. The awards for young designers, the most outstanding innovation and top consumer product of the year are all hotly contested and one of the highlights of the show. Many of these innovative new products will appear in the ‘Absolutely Loves’ section of Absolutely Mama as the magazine and its sister website Absolutely.Mama-co.uk cover new products launches every month. This and the ‘Absolutely Essentials’ section of the magazine are the ‘go to’ pages of the title for Mums and prospective Mums keen to see the latest products and recommendations from the knowledgeable Mama team. If you would like to subscribe to the magazine simply email Kerry@zest-media.com or for advertising opportunities contact Rochelle@zest-media.com
The Kind + Jugend show next year will take place from the 20th -23rd September 2018 in Cologne.