When deciding on how best to promote your brand on social media, it’s essential to understand who your intended audience is. A social media presence is essential for all new and established brands, especially if your intended is under the age of 35, which is the primary demographic of social media users. We discuss why Twitter can be the right social media channel for your brand.

Although Facebook dwarfs other social media channels in terms of usage (nearly 1.6 billion users per month), Twitter remains a key tool for businesses as it allows a level of interaction with potential customers that other social media channels can’t offer. Brands can not only promote their products and services on Twitter, they can also create a rapport with their target audience if they are successful in their engagement efforts.

Twitter can often be the best tool for brand’s to present their ethos and tone to its target audience, but this does not mean that you should neglect other social media channels, as a presence across the board is sometimes necessary. Building customer relations and managing your online reputation are essential for any business, and Twitter can help with both if used correctly. It’s also essential to have an idea of what your competitors are up to, which can usually be easily done through checking their social media handles.

If you are creating content that has potential to go viral, then Twitter may be the best platform for you. We are constantly seeing viral tweets, indeed, even on other social media channels it seems impossible to avoid screenshots. Branded content is not the only thing that can go viral, as we have seen many instances of interactions between Twitter users and brands go viral over the years.

Bigger brands are constantly latching onto popular culture and replying to tweets in a quirky fashion with the hope of going viral, especially to attract a more youthful audience.

Customer service interactions on Twitter are often public, so brands are increasingly using humour to their advantage, especially when dealing with negative interactions or complaints. Tesco Mobile’s Twitter account has grown quite the reputation for their responses to negative comments aimed towards their brand. Twitter users tend to respond well to what is perceived to be natural and on trend, which is why it’s important to have an understanding of your target audience, as well as what’s popular in internet culture at that moment in time.

Twitter is not just about viral or funny tweets, as most small and medium-sized enterprises (SMEs) who actively use the platform do so in a way that allows them to interact with their target audience. It is also a great platform to both learn about and latch on to trends, as well use it as a useful customer service tool. Having a presence on Twitter is important for most businesses, so if you aren’t already doing so it should definitely be something to consider in the near future.

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