Content Marketing and Positivity – What’s the Connection?
Although we love what we do on an ongoing basis, the positive energy at Zest is higher than usual as we lead up to the long holiday weekend and leave work behind for a few days. But how can content marketing harness this upbeat mood? And what is the connection between positivity and content marketing?
According to Yahoo’s recent Receptivity of Emotions study, which is based on respondents from the UK, US, Germany and Canada, reaching consumers when they’re in the right mood could increase the impact of content marketing by 28%. Other key findings found that this upbeat mood kicks in around lunchtime, so it’s best to reach your audience between 11am and 12pm. Moreover, according to this study, here in the UK consumers are ‘upbeat’ 46% of the time.
Knowing your audience and providing them with relevant and valuable content to your target market is the key to delivering a successful content strategy. Is the content in your blog posts what your audience want to read about, or are they just what you want to write? Statistics show us that over its lifetime one compounding blog creates as much traffic as six decaying posts. Make your content marketing work, keep your audience happy!
Zest Media’s dedicated and happy house team produces over 250,000 unique content pieces each year. How can we help with YOURS? Contact us here.
Absolutely magazines, London’s leading fashion freemium titles from Zest Media Publishing are delighted to announce a media partnership with Pure London, the UK’s premier trade fashion event with hundreds of brands to discover over from Sunday, July 24th to Tuesday, July 26th 2016. It’s the only trade show that provides visitors with content-rich insights, buying connections and empowers retailers 365 days of the year to achieve sustainable business growth. It’s a transactional show, not just a PR showcase, you can discover the products you want and order them at the show.
With +700 brands exhibiting and a variety of show sections including menswear, accessories, premium, etc. Pure London is the place to be to discover latest trends and meet with new and international brands. A series of informative seminars will be held across all four days of the show – full timetable details here http://www.purelondon.com/fashionforum One of the most timely is What does Brexit mean for retail? The Pure Brexit Briefing which will be held on July 25th at 11am where industry leaders will explore the impact of the recent referendum on the UK fashion industry. Registration is free for this event and attendance to the show by following this link http://tinyurl.com/gllf5en
If you are attending please join us on our stand to hear about the marketing opportunities available from Absolutely and Zest Media and to meet the team, pick up a latest edition and relax!
#PureLondon
Building upon the success of Absolutely Education, Zest Media has gone global with the launch of their first international title, British Education Dubai.
British education is considered the global gold standard with a reputation for academic achievement and character development. Nowhere is this appreciated more than in Dubai, amongst Emarati nationals looking to send their children to the UK for their education and the 250,000 British expatriate community.
The magazine showcases the very best of a British boarding education with top writers and education insiders examining all the benefits as well as the issues that face parents who are considering this exciting option for their children. British Education Dubai seeks to make this crucial choice easier by providing the most up-to-date information on the UK’s top independent schools.
British Education Dubai has a multi-faceted distribution stream, including:
– Distributed at the Anderson Education Exhibition Dubai (26th and 27th February 2016)
– Distributed at the British Boarding Schools Show (18th and 19th March 2016)
– Circulated at the leading English speaking schools in Dubai
– Door-drop delivery to luxury homes in ex-pat communities and Emirati residences
– Distributed at the corporate centres of DIFC (Dubai International Financial Centre) and at other multi-national companies within the banking, technology and oil and gas sectors
For further information or to receive a copy of British Education Dubai, please contact Tracey Richards at [email protected]
Mama’s got a brand-new mag… we are delighted to announce the launch of Absolutely Mama by Zest Media, having received amazing support from some of the most renowned brands within the industry.
Absolutely Mama is the parenting magazine for stylish London mums, focusing not only on must-have parenting buys and advice but also on the mum herself, guiding her through pregnancy and parenthood with top fashion, beauty and fitness content.
The circulation of Absolutely Mama is unique. 20,000 copies are printed for each edition and on sale at the top 100 travel WH Smith stores, in Selfridges and at select Waitrose stores in central London. Copies are also available at over 1,000 carefully selected venues throughout the capital. A digital edition is mailed out to Emma’s Diary database and Absolutely Mama will be promoted as a free download through our website; absolutely-mama.co.uk and our social media platforms. It will also be available as an app. Absolutely Mama is also offered as a complimentary gift through some of the key retailers such as; Lorna Drew, Clair de Lune, Baby Base, with copies also mailed out with all online orders. There are also copies available through select NCT groups, Maternity Nurses, Antenatal Classes and Private Maternity Hospitals.
Absolutely Mama is published bi-monthly with the second edition out on 1st April 2016. For more information about the suite of Absolutely Mama range of products, please contact [email protected]
Absolutely Weddings 100 Press Release
Zest Media is proud to announce the launch of Absolutely Weddings 100, a guide to the most influential social media users within the wedding industry.
This leaderboard analyses social media activity across Twitter and provides scores based on the number of interactions an account receives. The rankings will update on a weekly basis – remember to make a note to check how your company’s position has changed each Wednesday.
Victoria Hughes, Sales Director adds: “We are delighted to launch Absolutely Weddings Power 100. It’s an opportunity for the whole industry to get involved, watch their accounts rise up the leaderboard and enjoy social media success. Absolutely Weddings magazine is renowned for featuring the very best in style and luxury, and the introduction of Absolutely Weddings Power 100 gives us the perfect setting to showcase further examples of excellence within the industry.”
To view the current leaderboard and check your ranking, please visit Weddings 100.
If your company is not currently listed on Absolutely Weddings Power 100, we would encourage you to register at absolutely-weddings.co.uk so you can start climbing up the leaderboard as quickly as possible.
We’ll be using the hashtag #Weddings100 throughout social media to promote the Power 100. Please do join in the conversation using this hashtag – we’d love to hear your thoughts, questions and feedback.
– Ends –
Note to editors
Absolutely Weddings is a biannual compendium of inspiration for brides-to-be. The magazine is dedicated to producing luxurious content to inspire and inform, and with the support of many of the industry’s leaders, is en route to becoming a front- runner in the realm of wedding publishing.
The circulation of Absolutely Weddings is unique. We print 20,000 copies per issue, which is then divided amongst our distributors. You can find us on the shelves at the top 100 travel WH Smith stores, Selfridges, and at a selection of Waitrose stores in central London. The magazine is also provided to attendees at Conde Nast’s Brides the Show, the National Wedding Show, Quintessentially Wedding Atelier, the Luxury Wedding Show and the UK Wedding Show.
For further information please contact:
Over the course of three days, crowds of people poured into Kensington, Olympia for UK’s most dynamic fashion and footwear trade show of the year, Pure London Held from July 24-26, this world-class fashion event featuring independent, emerging fashion designers, brands, and many leading labels exhibited their upcoming Summer/Spring 2017 collections to the delight of fashion fanatics. Designers from all over the world—including the United States, mainland Europe, as well as the UK—arrived to discuss their products. Absolutely London as part of Zest Media was delighted to be involved with this year’s exhibition as a media partner and we enjoyed hosting clients old and new at our stand.
The high profile event captured the attention of buyers, enticing them to make journeys from thousands of miles away. The menswear collection debuted in Pure London 2016 with brands such as Ben Sherman and Bertoni The highly anticipated SS17 catwalk made a splash with its reveal of the upcoming Spring and Summer collection. Pure London’s multi-faceted nature targets all kinds of audiences, whether they are interested in the artistic side of fashion, the adrenaline of a large-scale event, or the business practices of the industry.
These exciting few days are packed with events, including catwalks, discussions of changing retail and business trends, and insights about fashion’s future. This show provides something for everybody and is constantly evolving. As this year’s events wrap up, it’s exciting to see what the show might have in store for us next year. See you soon, Pure London.
Absolutely Weddings absolutelyweddings.co.uk recently covered a survey carried out by London property and lettings agent Chestertons which showed that wedding traditions are dying out since their peak in the sixties. Some traditions such as wearing a veil down the aisle date back to Roman weddings when the bride would ‘hide’ from the evil spirits who were jealous of her happiness. It seems the novelty of such traditions has disappeared in recent years as couples tailor their day to create a unique and bespoke experience. Some couples follow the classic wedding style, adding a touch of modern colouring, but many newlyweds admit to contradicting the wedding concept all together.
Since 2010, just 37% of grooms asked the father-of-the-bride for permission to wed, followed by 36% of grooms who proposed to their wife on one knee. Only 36% of couples cut the cake together on the day, just 15% of grooms carry their bride over the threshold and only 7% of couples wait to share a home together after being wed. Full details here: http://tinyurl.com/ztd2ey6
The statistics show that just 37% of modern couples adhere to wedding traditions. Bristol was ranked the least traditional city in the UK with 15% of couples upholding none of the traditional wedding customs:
1) Bristol (15%)
2) Newcastle (12%)
3) Southampton (12%)
4) Glasgow (11%)
5) Sheffield (10%)
Nick Barnes, Head of Research at Chestertons said: “It’s a shame that the things we typically associate with weddings are starting to die out as other options, such as overseas ceremonies or more modern venues, grow in popularity. However, certain traditions such as not living together until getting married, or allowing the father-of-the-bride to foot the bill, are no longer practical and demonstrate the way our lifestyles and financial capabilities have changed since the fifties.”
In strengthening our focus on the weddings sector Zest is delighted to announce a fantastic new partnership between Absolutely Weddings and Brides the Show 30th October – 2nd November 2016. This show gives guests direct access to the team behind Brides Magazine as they bring together the country’s best bridal experts. Enjoy the expertly curated bridal catwalk show, receive invaluable beauty advice from bridal experts at Bobbi Brown and, following their success in 2015, take part in their wine workshop, which brings guests specially selected and handcrafted wines. For further information please contact [email protected] for further information.
In partnership with our publication title Absolutely magazines, Trilogy skincare held a very special reader event on Friday, June 10th, at the iconic H.R. Higgins coffee shop in Mayfair. Spearheading the social media campaign on Twitter, Facebook, and Instagram Zest worked extensively to promote the exclusive event online and create momentum. As a result, we had a great turnout and it proceeded to be a wonderful experience for all that came along as well as ourselves.
New Zealand’s no.1 skincare brand, Trilogy has an international reputation for producing ethical, sustainable, high-performance natural skincare. With more than a decade of research, development and product innovation, they make products that not only perform better, they are better – ethically, aesthetically and environmentally.
With a warm atmosphere and a captivated audience, the event was both informative and enjoyable as we all learned from Trilogy’s in house expert Corinne Morley’s advice. Demonstrating that the products are gentle to the skin and naturally fragrant, the Trilogy team were more than happy to let each attendee try examples of their brilliant lotions and Organic Rosehip oils. While everyone sipped coffee and indulged in some cake during the talk, it was clear by the end of the morning that even we were were sold on using Trilogy products. The difference in our skin was undeniable.
If you are interested in attending any exclusive events in the future, make sure to follow us on Twitter and Facebook to stay in the know.
Zest was lucky enough to attend Clerkenwell Design Week, a three day event consisting of informative talks, workshops, and exciting product launches. As the home to some of the most creative businesses and architects in London, Clerkenwell has in recent years reinvented itself as a hub of exciting and innovative design, with the award winning event attracting the international design community year after year.
This year, Clerkenwell Design Week transformed well-known local venues such as Fabric Nightclub and the subterranean House of Detention into platforms to showcase their exhibitions, truly grounding the event in the local area and making it innately Clerkenwell’s. Participating companies included high-end furniture brands such as Ted Wood and Icons of Denmark, and the event offered ‘Conversations of Clerkenwell’, which dealt with industry issues and discussed new products.
One particular company that caught our eye was Bulo, a brand created by a Belgian duo in 1963. Bull guarantees sustainable product and design and collaborates with outside designers to ensure a variety of different approaches to design, keeping them fresh and innovative. At Clerkenwell Design Week, they demonstrated their working life philosophy through their Dan collection, which thrives in the modern shift towards more informal, flexible work stations. Dan, a modular collecting inspired by traditional Japanese joinery, succeeds in creating multifunctional and enjoyable working environments for both the individual and business.
Zest is delighted to announce a fantastic new partnership between Absolutely Mama and Playtime Paris, the international children’s and maternity trade show for the fashion industry.
The event will be held from Saturday 2nd July to Monday 4th July and will provide visitors with the opportunity to meet other professionals and brands within the industry. As part of their 10th anniversary celebrations, the show will celebrate the incredible progression of the children’s and maternity markets over the past decade.
London’s luxury bi-monthly parenting magazine, Absolutely Mama, will be distributed at the event, with copies available to all visitors. Aimed at stylish mums, it is the definitive magazine for the discerning London parent – someone looking for engaging, informative content, sophisticated fashion and lifestyle trends for both adults and little ones.
For further information or to receive a complimentary copy of Absolutely Mama, please contact [email protected]