Absolutely Weddings absolutelyweddings.co.uk recently covered a survey carried out by London property and lettings agent Chestertons which showed that wedding traditions are dying out since their peak in the sixties. Some traditions such as wearing a veil down the aisle date back to Roman weddings when the bride would ‘hide’ from the evil spirits who were jealous of her happiness. It seems the novelty of such traditions has disappeared in recent years as couples tailor their day to create a unique and bespoke experience. Some couples follow the classic wedding style, adding a touch of modern colouring, but many newlyweds admit to contradicting the wedding concept all together.
Since 2010, just 37% of grooms asked the father-of-the-bride for permission to wed, followed by 36% of grooms who proposed to their wife on one knee. Only 36% of couples cut the cake together on the day, just 15% of grooms carry their bride over the threshold and only 7% of couples wait to share a home together after being wed. Full details here: http://tinyurl.com/ztd2ey6
The statistics show that just 37% of modern couples adhere to wedding traditions. Bristol was ranked the least traditional city in the UK with 15% of couples upholding none of the traditional wedding customs:
1) Bristol (15%)
2) Newcastle (12%)
3) Southampton (12%)
4) Glasgow (11%)
5) Sheffield (10%)
Nick Barnes, Head of Research at Chestertons said: “It’s a shame that the things we typically associate with weddings are starting to die out as other options, such as overseas ceremonies or more modern venues, grow in popularity. However, certain traditions such as not living together until getting married, or allowing the father-of-the-bride to foot the bill, are no longer practical and demonstrate the way our lifestyles and financial capabilities have changed since the fifties.”
In strengthening our focus on the weddings sector Zest is delighted to announce a fantastic new partnership between Absolutely Weddings and Brides the Show 30th October – 2nd November 2016. This show gives guests direct access to the team behind Brides Magazine as they bring together the country’s best bridal experts. Enjoy the expertly curated bridal catwalk show, receive invaluable beauty advice from bridal experts at Bobbi Brown and, following their success in 2015, take part in their wine workshop, which brings guests specially selected and handcrafted wines. For further information please contact Victoria Hughes 0207 704 0588
Absolutely Weddings absolutelyweddings.co.uk recently covered a survey carried out by London property and lettings agent Chestertons which showed that wedding traditions are dying out since their peak in the sixties. Some traditions such as wearing a veil down the aisle date back to Roman weddings when the bride would ‘hide’ from the evil spirits who were jealous of her happiness. It seems the novelty of such traditions has disappeared in recent years as couples tailor their day to create a unique and bespoke experience. Some couples follow the classic wedding style, adding a touch of modern colouring, but many newlyweds admit to contradicting the wedding concept all together.
Since 2010, just 37% of grooms asked the father-of-the-bride for permission to wed, followed by 36% of grooms who proposed to their wife on one knee. Only 36% of couples cut the cake together on the day, just 15% of grooms carry their bride over the threshold and only 7% of couples wait to share a home together after being wed. Full details here: http://tinyurl.com/ztd2ey6
The statistics show that just 37% of modern couples adhere to wedding traditions. Bristol was ranked the least traditional city in the UK with 15% of couples upholding none of the traditional wedding customs:
1) Bristol (15%)
2) Newcastle (12%)
3) Southampton (12%)
4) Glasgow (11%)
5) Sheffield (10%)
Nick Barnes, Head of Research at Chestertons said: “It’s a shame that the things we typically associate with weddings are starting to die out as other options, such as overseas ceremonies or more modern venues, grow in popularity. However, certain traditions such as not living together until getting married, or allowing the father-of-the-bride to foot the bill, are no longer practical and demonstrate the way our lifestyles and financial capabilities have changed since the fifties.”
In strengthening our focus on the weddings sector Zest is delighted to announce a fantastic new partnership between Absolutely Weddings and Brides the Show 30th October – 2nd November 2016. This show gives guests direct access to the team behind Brides Magazine as they bring together the country’s best bridal experts. Enjoy the expertly curated bridal catwalk show, receive invaluable beauty advice from bridal experts at Bobbi Brown and, following their success in 2015, take part in their wine workshop, which brings guests specially selected and handcrafted wines. For further information please contact [email protected] for further information.
As content marketing specialists and publishers of the Absolutely stable of magazines (17 luxury London publications) and our brand extensions Absolutely Mama (absolutely-mama.co.uk) and Absolutely Weddings (absolutely-weddings.co.uk), we know the challenges of being in control of the customer experience and keeping up with the competition.
We were delighted to attend a recent briefing from the PPA on their recent research (commissioned by Abacus e-Media) to smaller, independent publishers on the transition of content from print to digital. Although there are pressures for SME publishers the advantages of being smaller mean businesses such as Zest can compete competitively and innovatively in an increasingly sophisticated digital space.
To find out how we can help you with your content marketing please call:
Chris Sheath on 0207 704 0588 [email protected]
Zest Media – Punching Above Our Weight
In partnership with our publication title Absolutely magazines, Trilogy skincare held a very special reader event on Friday, June 10th, at the iconic H.R. Higgins coffee shop in Mayfair. Spearheading the social media campaign on Twitter, Facebook, and Instagram Zest worked extensively to promote the exclusive event online and create momentum. As a result, we had a great turnout and it proceeded to be a wonderful experience for all that came along as well as ourselves.
New Zealand’s no.1 skincare brand, Trilogy has an international reputation for producing ethical, sustainable, high-performance natural skincare. With more than a decade of research, development and product innovation, they make products that not only perform better, they are better – ethically, aesthetically and environmentally.
With a warm atmosphere and a captivated audience, the event was both informative and enjoyable as we all learned from Trilogy’s in house expert Corinne Morley’s advice. Demonstrating that the products are gentle to the skin and naturally fragrant, the Trilogy team were more than happy to let each attendee try examples of their brilliant lotions and Organic Rosehip oils. While everyone sipped coffee and indulged in some cake during the talk, it was clear by the end of the morning that even we were were sold on using Trilogy products. The difference in our skin was undeniable.
If you are interested in attending any exclusive events in the future, make sure to follow us on Twitter and Facebook to stay in the know.
In partnership with our publication title Absolutely magazines, Trilogy skincare held a very special reader event on Friday, June 10th, at the iconic H.R. Higgins coffee shop in Mayfair. Spearheading the social media campaign on Twitter, Facebook, and Instagram Zest worked extensively to promote the exclusive event online and create momentum. As a result, we had a great turnout and it proceeded to be a wonderful experience for all that came along as well as ourselves.
New Zealand’s no.1 skincare brand, Trilogy has an international reputation for producing ethical, sustainable, high-performance natural skincare. With more than a decade of research, development and product innovation, they make products that not only perform better, they are better – ethically, aesthetically and environmentally.
With a warm atmosphere and a captivated audience, the event was both informative and enjoyable as we all learned from Trilogy’s in house expert Corinne Morley’s advice. Demonstrating that the products are gentle to the skin and naturally fragrant, the Trilogy team were more than happy to let each attendee try examples of their brilliant lotions and Organic Rosehip oils. While everyone sipped coffee and indulged in some cake during the talk, it was clear by the end of the morning that even we were were sold on using Trilogy products. The difference in our skin was undeniable.
If you are interested in attending any exclusive events in the future, make sure to follow us on Twitter and Facebook to stay in the know.
Zest was lucky enough to attend Clerkenwell Design Week, a three day event consisting of informative talks, workshops, and exciting product launches. As the home to some of the most creative businesses and architects in London, Clerkenwell has in recent years reinvented itself as a hub of exciting and innovative design, with the award winning event attracting the international design community year after year.
This year, Clerkenwell Design Week transformed well-known local venues such as Fabric Nightclub and the subterranean House of Detention into platforms to showcase their exhibitions, truly grounding the event in the local area and making it innately Clerkenwell’s. Participating companies included high-end furniture brands such as Ted Wood and Icons of Denmark, and the event offered ‘Conversations of Clerkenwell’, which dealt with industry issues and discussed new products.
One particular company that caught our eye was Bulo, a brand created by a Belgian duo in 1963. Bull guarantees sustainable product and design and collaborates with outside designers to ensure a variety of different approaches to design, keeping them fresh and innovative. At Clerkenwell Design Week, they demonstrated their working life philosophy through their Dan collection, which thrives in the modern shift towards more informal, flexible work stations. Dan, a modular collecting inspired by traditional Japanese joinery, succeeds in creating multifunctional and enjoyable working environments for both the individual and business.
Zest was lucky enough to attend Clerkenwell Design Week, a three day event consisting of informative talks, workshops, and exciting product launches. As the home to some of the most creative businesses and architects in London, Clerkenwell has in recent years reinvented itself as a hub of exciting and innovative design, with the award winning event attracting the international design community year after year.
This year, Clerkenwell Design Week transformed well-known local venues such as Fabric Nightclub and the subterranean House of Detention into platforms to showcase their exhibitions, truly grounding the event in the local area and making it innately Clerkenwell’s. Participating companies included high-end furniture brands such as Ted Wood and Icons of Denmark, and the event offered ‘Conversations of Clerkenwell’, which dealt with industry issues and discussed new products.
One particular company that caught our eye was Bulo, a brand created by a Belgian duo in 1963. Bull guarantees sustainable product and design and collaborates with outside designers to ensure a variety of different approaches to design, keeping them fresh and innovative. At Clerkenwell Design Week, they demonstrated their working life philosophy through their Dan collection, which thrives in the modern shift towards more informal, flexible work stations. Dan, a modular collecting inspired by traditional Japanese joinery, succeeds in creating multifunctional and enjoyable working environments for both the individual and business.
Zest had the pleasure of attending the B2B Marketing Expo at London’s ExCel Centre last week. With a lineup of marketing specialists and keynote speakers across the schedule there were many insightful ideas and intriguing strategies to be heard. Eighty of the industry’s most recognised companies got involved, including the IDM, Google and Digital Doughnut. The seminars and lectures were packed with great bite-sized tips that would give any Marketer the tools they need to elevate their campaigns and profiles to the next level.
Amongst all the discussions and analysis of emerging trends content marketing remained one of the hot topics.
Here were our three key takeaways from the day:
1. Let your brand do the talking
To establish a reputation and build trust, companies should always have consistent but transparent values across all of its content and communications. Customers need to believe in a brand, so that they come to you instead of you going to them.
2. Sell a story
Give your content a narrative, so that it can be relatable and give your brand a character. Stories and personalities are what people remember, even when they forget who told it.
3. Build relationships
Don’t use content only to make sales. People don’t like to be talked at, they want to be entertained, educated and inspired. Building personal connections with your target audience will encourage engagement and will ultimately increase website traffic.
Our verdict is that the B2B Marketing Expo is a recommended event for any marketers who are looking to find out the latest educational content and networking opportunities.
Zest Media is proud to announce the launch of Absolutely Mama Power 100, a guide to the most influential social media users within the parenting industry.
This leaderboard analyses social media activity across Twitter and provides scores based on the number of interactions an account receives. The rankings will update on a weekly basis – remember to make a note to check how your company’s position has changed each Friday.
Katie Amps, Sales Director adds: “We are delighted to launch the Absolutely Mama Power 100. It’s an opportunity for the whole industry to get involved, watch their accounts rise up the leaderboard and enjoy social media success. Absolutely Mama is the go-to luxury parenting magazine for stylish London mums and the introduction of Absolutely Mama Power 100 gives us the perfect setting to showcase further examples of excellence within the industry.”
To view the current leaderboard and check your ranking, please visit http://absolutely-mama.co.uk/mama100/
If your company is not currently listed on Absolutely Mama Power 100, we would encourage you to register at http://absolutely-mama.co.uk/mama100/ so you can start climbing up the leaderboard as quickly as possible.
We’ll be using the hashtag #Mama100 throughout social media to promote the Power 100 leaderboard. Please do join in the conversation using this hashtag – we’d love to hear your thoughts, questions and feedback.
– Ends –
Note to editors
Absolutely Mama is a bi-monthly luxury lifestyle magazine which covers all stages of parenthood, featuring celebrity interviews, stylish fashion, beauty news, expert columns and product reviews. Targeting mums living in and around the ‘family-focused’ London villages, Absolutely Mama is much more than simply another parenting magazine; it’s the definitive style guide for modern mums.
The magazine boasts direct-to-parent distribution with 30,000 printed copies being distributed directly to London-based mums, with a further 10,000 digital copies mailed directly to attendees of The Baby Show.
For further information please contact:
Katie Amps, Sales Director, Absolutely Mama
Tel: 020 7704 0588 / 07535 482 213 [email protected]
Zest is delighted to announce a fantastic new partnership between Absolutely Mama and Playtime Paris, the international children’s and maternity trade show for the fashion industry.
The event will be held from Saturday 2nd July to Monday 4th July and will provide visitors with the opportunity to meet other professionals and brands within the industry. As part of their 10th anniversary celebrations, the show will celebrate the incredible progression of the children’s and maternity markets over the past decade.
London’s luxury bi-monthly parenting magazine, Absolutely Mama, will be distributed at the event, with copies available to all visitors. Aimed at stylish mums, it is the definitive magazine for the discerning London parent – someone looking for engaging, informative content, sophisticated fashion and lifestyle trends for both adults and little ones.
For further information or to receive a complimentary copy of Absolutely Mama, please contact Katie Amps, Sales Director at [email protected], tel 07535 482213.