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INTRODUCTION:

Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.

Need some inspiration? Check out these “How-To” examples from the HubSpot blog:


BODY:

Now deliver what you promised in the first section. This is the longest part of the post, so make it easy to read. Use short paragraphs, bullet lists, and bold headings to set different sections apart.

Some common section headers include:

STEP 1: GETTING STARTED

STEP 2: DO YOUR BACKGROUND RESEARCH ON…

STEP 3: FIRST STEPS FOR…

STEP 4: ANALYZE AND REPEAT

STEP 5: WRAPPING UP

You can use bulleted lists, numbered list, or multiple headings. Include as many steps, numbers, or bullets that will allow you to discuss your topic thoroughly.

Here are some pointers to make the best possible body of your blog:


CONCLUSION:

Now it’s time to say goodbye and wrap up your post. Remind your readers of your key takeaway, reiterate what your readers need to do to get the desired result, and ask a question about how they see the topic to encourage comments and conversation. Don’t forget to add a Call-to-Action to turn your blog post into a marketing machine!

Congratulations! What a lovely how-to post you’ve created.

 


 

To ensure your content is reaching the right people on the best forums, you’ll need to strategise effectively. From the awareness to the decision stage, people will be digesting content in a variety of ways. We take you through the key stages your potential customer will traverse on their way from stranger to active business promoter.

Attract

At the attraction stage, a customer may not yet be aware of your brand. Your job now is to alert them to what you offer. Below are some of the best types of content to utilise at the attraction stages:

Blogs are a great way to attract new customers. By creating informative content you’ll be providing your potential customers with guidance and answers to their questions, and, at the same time will build your brand awareness.

Convert

By the time you’ve reached the convert stage, the potential customer will be aware of your brand. The job here is to collect information about your potential customer in order to build your database and convert them into leads. Below are some of the best types of content to utilise at the convert stages:

Close

Once you’ve got your potential customer’s attention and contact details, it’s time to close the deal. Below are some of the best devices to utilise at the close stages:

One of the best ways to keep in contact with your new client is by sending them informative emails. By regularly staying in touch with relevant content, you’ll be able to close the deal when they are ready to make the purchase.

Delight

After you’ve won their business, your next goal is customer retention. If you provide your client with top-level service, you’ll ensure repeat business and turn them into business promoters as they recommend you to friends and colleagues. Try sending them surveys and calls to action, to ensure you’re getting feedback and keeping in touch.

Get in touch to learn more about Zest’s content services.

 

 

How To Make Your Content Work

To ensure your content is reaching the right people on the best forums, you’ll need to strategise effectively. From the awareness to the decision stage, people will be digesting content in a variety of ways. We take you through the key stages your potential customer will traverse on their way from stranger to active business promoter.

Attract

At the attraction stage, a customer may not yet be aware of your brand. Your job now is to alert them to what you offer. Below are some of the best types of content to utilise at the attraction stages:

• Blogs

Blogs are a great way to attract new customers. By creating informative content you’ll be providing your potential customers with guidance and answers to their questions, and, at the same time will build your brand awareness.

• SEO
By ensuring you are using focus keywords, meta descriptions and so forth effectively, you’ll be building your SEO levels and climbing up the Google search pages.

Convert

By the time you’ve reached the convert stage, the potential customer will be aware of your brand. The job here is to collect information about your potential customer in order to build your database and convert them into leads. Below are some of the best types of content to utilise at the convert stages:

• Whitepapers
Offer educational, consultative, downloadable content such as whitepapers to your client that requires them to enter information before the content is released. You get contact details; they receive the information they need.

• Landing pages
Ensure you’re sending potential customers to the correct landing page through calls to action.

Close

Once you’ve got your potential customer’s attention and contact details, it’s time to close the deal. Below are some of the best devices to utilise at the close stages:

•Email
One of the best ways to keep in contact with your new client is by sending them informative emails. By regularly staying in touch with relevant content, you’ll be able to close the deal when they are ready to make the purchase.

• CRM
Use your CRM system to monitor the customer information you have, and make sure you are tailoring the content to the right client. 

Delight

After you’ve won their business, your next goal is customer retention. If you provide your client with top-level service, you’ll ensure repeat business and turn them into business promoters as they recommend you to friends and colleagues. Try sending them surveys and calls to action, to ensure you’re getting feedback and keeping in touch.

Get in touch to learn more about Zest’s content services.

The Buyer Journey is the process a potential customer goes through from the initial realisation stage, to the decision stage where they make the purchase. It’s imperative for content marketers to understand the Buyer Journey as only then will they truly be able to understand their customer’s approach, needs and values. To help you appeal to your ideal customer, we take you through the step-by-step process a buyer will go through on their journey.

AWARENESS STAGE

At the awareness stage, the potential buyer will be coming to the realisation that they are in need of a certain product by experiencing and expressing symptoms of a problem or opportunity.

The customer will be undertaking educational research to more clearly understand, frame and put a name to what they need, whether they view it as a problem or opportunity.

The content types that work best during the awareness stage include educational content, such as white papers.

CONSIDERATION STAGE

At the consideration stage, the potential buyer has defined and named their problem or opportunity. They are starting to research and understand the various available approaches and methods to help solve their problem or opportunity.

The content type that works best at the consideration stage includes expert guides and videos.

DECISION STAGE

At the decision stage, the potential buyer has decided what their strategy will be and has compiled a list of all available vendors and products. They’ll be continuing to research each of these vendors and products before ultimately making the final purchase decision.

The content types that appeal at the decision stage include case studies and product literature.

 

 

To find out more about Zest’s content services, get in touch with our dedicated team.

Weddings

Absolutely Weddings 100 Press Release

Zest Media is proud to announce the launch of Absolutely Weddings 100, a guide to the most influential social media users within the wedding industry.

This leaderboard analyses social media activity across Twitter and provides scores based on the number of interactions an account receives. The rankings will update on a weekly basis – remember to make a note to check how your company’s position has changed each Wednesday.

Victoria Hughes, Sales Director adds: “We are delighted to launch Absolutely Weddings Power 100. It’s an opportunity for the whole industry to get involved, watch their accounts rise up the leaderboard and enjoy social media success.  Absolutely Weddings magazine is renowned for featuring the very best in style and luxury, and the introduction of Absolutely Weddings Power 100 gives us the perfect setting to showcase further examples of excellence within the industry.”

To view the current leaderboard and check your ranking, please visit Weddings 100.

If your company is not currently listed on Absolutely Weddings Power 100, we would encourage you to register at absolutely-weddings.co.uk so you can start climbing up the leaderboard as quickly as possible.

We’ll be using the hashtag #Weddings100 throughout social media to promote the Power 100. Please do join in the conversation using this hashtag – we’d love to hear your thoughts, questions and feedback.

– Ends –

Note to editors

Absolutely Weddings is a biannual compendium of inspiration for brides-to-be. The magazine is dedicated to producing luxurious content to inspire and inform, and with the support of many of the industry’s leaders, is en route to becoming a front- runner in the realm of wedding publishing.

The circulation of Absolutely Weddings is unique. We print 20,000 copies per issue, which is then divided amongst our distributors. You can find us on the shelves at the top 100 travel WH Smith stores, Selfridges, and at a selection of Waitrose stores in central London. The magazine is also provided to attendees at Conde Nast’s Brides the Show, the National Wedding Show, Quintessentially Wedding Atelier, the Luxury Wedding Show and the UK Wedding Show.

For further information please contact:

zarina@zest-media.com 

 

 

Zest is delighted to announce the launch of the Absolutely Weddings website. Couples newly engaged over the festive period will be inspired by beautiful dresses, shoes and accessories, and receive practical advice from our wedding experts. Bursting with ideas for everything from rings and veils to wedding venues and honeymoon destinations, Absolutely Weddings is all a bride and groom need to plan their special day. Do take a moment to look at the site and if you would like to contribute please feel free to contact us.

absolutely weddings