Absolutely Mama fills the gap for a London centric parenting title
Looking at the plethora of pregnancy, parenting and baby magazines available, the team behind Absolutely Mama realised there was an editorial gap in the market for the young, busy and creative woman ready to approach motherhood in a non-traditional way. Absolutely Mama launched to cater for forward-thinking mums and mums-to-be, interested in modern content and design that focuses on the mother. Core themes include health, fashion, beauty, interiors and design.
Absolutely Mama is a parenting title with a real difference – something that’s reflected in its editorial content, design aesthetic and digital strategy.
The driving force behind the magazine is a new generation of enterprising modern mamas: women embracing motherhood as a creative opportunity. These pro-active, digitally savvy ‘Insta-mums’ won’t accept tired styling, bland features or cliched content. They insist upon the same diversity of ideas and quality of content they’re used to from wider women’s lifestyle media. They didn’t lose their sense of style when they had their babies, and they certainly don’t need a magazine to condescend to them when it could be talking to them as a friend and fellow mother.
It helps that the Absolutely Mama team is largely made up of mothers working flexibly while balancing the demands of career, creative interests and child-raising. The magazine is made by the same women it seeks to engage and represent. As a result, the publication resists lecturing to, patronising or making assumptions about its audience and focuses instead on real mothers’ ways of answering the many challenges and opportunities presented to them.
Absolutely Mama is a magazine designed by and for women determined to forge their own distinctive path through motherhood. And while the big brands and major products are represented, Absolutely Mama makes a point of foregrounding independent, design-led and often mama-run boutiques and brands so as to serve and support the revolutionary – and, once again, enterprising – new mothering community in all its forms.
In step with its audience at a critical point in their evolution as a community; leading the charge for the women it seeks to represent; embodying the values and vitality of its community in its forward-thinking design and open-minded, agenda-setting content: Absolutely Mama is the only parenting title with its finger firmly on the pulse of the new mothering culture.
After the success of the first issues, the Absolutely Mama team received encouraging positive comments about the quality and design of the magazine as well as its feel, look and vibe. Being a forward thinking, design-led, mother-focused publication shouldn’t be restricted only to Londoners. Readers from all around the UK contacted us, asking us for the magazine to be available outside London as well. And this is how the team went national. Our subsequent issues has moved its focus from the London mother to modern mothers all around the UK.
For more information on advertising in Absolutely Mama contact us here
Mama’s got a brand-new mag… we are delighted to announce the launch of Absolutely Mama by Zest Media, having received amazing support from some of the most renowned brands within the industry.
Absolutely Mama is the parenting magazine for stylish London mums, focusing not only on must-have parenting buys and advice but also on the mum herself, guiding her through pregnancy and parenthood with top fashion, beauty and fitness content.
The circulation of Absolutely Mama is unique. 20,000 copies are printed for each edition and on sale at the top 100 travel WH Smith stores, in Selfridges and at select Waitrose stores in central London. Copies are also available at over 1,000 carefully selected venues throughout the capital. A digital edition is mailed out to Emma’s Diary database and Absolutely Mama will be promoted as a free download through our website; absolutely-mama.co.uk and our social media platforms. It will also be available as an app. Absolutely Mama is also offered as a complimentary gift through some of the key retailers such as; Lorna Drew, Clair de Lune, Baby Base, with copies also mailed out with all online orders. There are also copies available through select NCT groups, Maternity Nurses, Antenatal Classes and Private Maternity Hospitals.
Absolutely Mama is published bi-monthly with the second edition out on 1st April 2016. For more information about the suite of Absolutely Mama range of products, please contact [email protected]
The event will be held from Saturday 2nd July to Monday 4th July and will provide visitors with the opportunity to meet other professionals and brands within the industry. As part of their 10th anniversary celebrations, the show will celebrate the incredible progression of the children’s and maternity markets over the past decade.
London’s luxury bi-monthly parenting magazine, Absolutely Mama, will be distributed at the event, with copies available to all visitors. Aimed at stylish mums, it is the definitive magazine for the discerning London parent – someone looking for engaging, informative content, sophisticated fashion and lifestyle trends for both adults and little ones.
For further information or to receive a complimentary copy of Absolutely Mama, please contact [email protected]