It is expected that approximately 3 billion people worldwide will have a handle on social media by 2020, whether that’s through a computer, laptop, tablet or mobile device. Therefore, in a generation where digital technology is advancing at breakneck speed, constructing a modern social media strategy is vital for the survival of a company’s online presence.
Digital has increasing relevance in the modern world. Not only do consumers discover company updates through leaflets, poster ads and inside newspapers – it’s now also about LinkedIn, Twitter, Facebook and Instagram. According to multiple resources* 88% of businesses now use multiple social media accounts as a part of their marketing strategy in order to reach a wider audience and solidify their brand’s name.
Increased Brand Recognition
Every chance a company has to disperse their content and presence across social media, they should grasp with both hands. A company’s social media channels are simply an extended voice for the brand. The profile pictures, bio and cover photos should all enhance the company’s overall identity, tone and image. Social media accounts should help new customers/readers identify who the brand is and what they do within moments of landing on the page. It should also aid existing customers with immediately recognising the brand.
With the majority of a brand’s competitors continuously seeking methods to remain a step ahead of the game, social media helps to keep track of their latest ventures, projects and launches. Discovering this information aids brands with fresh ideas that could also work well for their own company. Conducting a deeper insight into the engagement and response from competitors’ audiences reveals what ideas worked well and may be worth testing out, knowing a positive result is anticipated. In addition, time is saved through learning which ideas did not perform so highly for others.
An audience’s attention predominantly drifts towards the most contemporary brands. Keep the company relevant through discovering current global trends with approaches such as Instagram polls, trending tweets and popular hashtags.
New companies who wish to expand their audiences quickly, should understand that frequent usage of social media creates a snowball-like effect. Once relationships commence building, followers will tell their friends, their friends will tell their friends, and so on. Additionally, on top of emailing and phone calls,potential customers, clients and partners will also utilise LinkedIn messaging, Facebook messenger, DMs and comments
Promoting other areas of a business such as mobile apps, websites or competitions through social media accounts is an efficient way to increase recognition and traffic. New launches will take off and enter the public eye far more quickly with social media backing (and potentially sponsoring.)
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