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Mama’s got a brand-new mag… we are delighted to announce the launch of Absolutely Mama by Zest Media, having received amazing support from some of the most renowned brands within the industry.

Absolutely Mama is the parenting magazine for stylish London mums, focusing not only on must-have parenting buys and advice but also on the mum herself, guiding her through pregnancy and parenthood with top fashion, beauty and fitness content.

The circulation of Absolutely Mama is unique. 20,000 copies are printed for each edition and on sale at the top 100 travel WH Smith stores, in Selfridges and at select Waitrose stores in central London. Copies are also available at over 1,000 carefully selected venues throughout the capital. A digital edition is mailed out to Emma’s Diary database and Absolutely Mama will be promoted as a free download through our website; absolutely-mama.co.uk and our social media platforms. It will also be available as an app. Absolutely Mama is also offered as a complimentary gift through some of the key retailers such as; Lorna Drew, Clair de Lune, Baby Base, with copies also mailed out with all online orders. There are also copies available through select NCT groups, Maternity Nurses, Antenatal Classes and Private Maternity Hospitals.

Absolutely Mama is published bi-monthly with the second edition out on 1st April 2016. For more information about the suite of Absolutely Mama range of products, please contact rochelle@zest-media.com

 

Zest is delighted to announce a fantastic new partnership between Absolutely Mama and Playtime Paris, the international children’s and maternity trade show for the fashion industry.

The event will be held from Saturday 2nd July to Monday 4th July and will provide visitors with the opportunity to meet other professionals and brands within the industry. As part of their 10th anniversary celebrations, the show will celebrate the incredible progression of the children’s and maternity markets over the past decade.

London’s luxury bi-monthly parenting magazine, Absolutely Mama, will be distributed at the event, with copies available to all visitors.  Aimed at stylish mums, it is the definitive magazine for the discerning London parent – someone looking for engaging, informative content, sophisticated fashion and lifestyle trends for both adults and little ones.

For further information or to receive a complimentary copy of Absolutely Mama, please contact rochelle@zest-media.com

Zest Media is proud to announce the launch of Absolutely Mama Power 100, a guide to the most influential social media users within the parenting industry.

This leaderboard analyses social media activity across Twitter and provides scores based on the number of interactions an account receives. The rankings will update on a weekly basis – remember to make a note to check how your company’s position has changed each Friday.

Katie Amps, Sales Director adds: “We are delighted to launch the Absolutely Mama Power 100. It’s an opportunity for the whole industry to get involved, watch their accounts rise up the leaderboard and enjoy social media success.  Absolutely Mama is the go-to luxury parenting magazine for stylish London mums and the introduction of Absolutely Mama Power 100 gives us the perfect setting to showcase further examples of excellence within the industry.”

To view the current leaderboard and check your ranking, please visit http://absolutely-mama.co.uk/mama100/

If your company is not currently listed on Absolutely Mama Power 100, we would encourage you to register at http://absolutely-mama.co.uk/mama100/ so you can start climbing up the leaderboard as quickly as possible.

We’ll be using the hashtag #Mama100 throughout social media to promote the Power 100 leaderboard. Please do join in the conversation using this hashtag – we’d love to hear your thoughts, questions and feedback.

 

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Note to editors

Absolutely Mama is a bi-monthly luxury lifestyle magazine which covers all stages of parenthood, featuring celebrity interviews, stylish fashion, beauty news, expert columns and product reviews. Targeting mums living in and around the ‘family-focused’ London villages, Absolutely Mama is much more than simply another parenting magazine; it’s the definitive style guide for modern mums.

The magazine boasts direct-to-parent distribution with 30,000 printed copies being distributed directly to London-based mums, with a further 10,000 digital copies mailed directly to attendees of The Baby Show.