Segment your Audience to Create Stronger Marketing Campaigns
Here at Zest Media we love personas. We are content creators producing a range of beautiful Absolutely magazines and web-sites and knowing who we are speaking to improves our ability to engage with our target audiences.
Once you know what your ideal customers (your buyer personas) are interested in, concerned about, working toward, or excited about you can use this information to build content that helps your persona address these issues, overcome these challenges, and reach these goals.
And the best part? You don’t have to wait until your personas are complete before you can start creating this content for them. In fact, the very questions you’ll already be asking in the persona research process can be used as fodder for endless ideas and brainstorming on what to write and publish. It is important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. By using the tools and expertise of our partners at Hubspot we can help you establish your buyer personas – Zest Media is a Hubspot certified marketing agency and experts in content creation. As a starting point this step-by-step wizard will guide you through the process of creating your own personalised buyer persona. Once you’ve started this process we would be happy to speak to you about the next stages in creating bespoke content for you – contact us here to find out how we can help you.