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The Right Social Media Channel for your Brand

When deciding on how best to promote your brand on social media, it’s essential to understand who your intended audience is. A social media presence is essential for all new and established brands, especially if your intended is under the age of 35, which is the primary demographic of social media users. We discuss why Twitter can be the right social media channel for your brand.

Although Facebook dwarfs other social media channels in terms of usage (nearly 1.6 billion users per month), Twitter remains a key tool for businesses as it allows a level of interaction with potential customers that other social media channels can’t offer. Brands can not only promote their products and services on Twitter, they can also create a rapport with their target audience if they are successful in their engagement efforts.

Twitter can often be the best tool for brand’s to present their ethos and tone to its target audience, but this does not mean that you should neglect other social media channels, as a presence across the board is sometimes necessary. Building customer relations and managing your online reputation are essential for any business, and Twitter can help with both if used correctly. It’s also essential to have an idea of what your competitors are up to, which can usually be easily done through checking their social media handles.

If you are creating content that has potential to go viral, then Twitter may be the best platform for you. We are constantly seeing viral tweets, indeed, even on other social media channels it seems impossible to avoid screenshots. Branded content is not the only thing that can go viral, as we have seen many instances of interactions between Twitter users and brands go viral over the years.

Bigger brands are constantly latching onto popular culture and replying to tweets in a quirky fashion with the hope of going viral, especially to attract a more youthful audience.

Customer service interactions on Twitter are often public, so brands are increasingly using humour to their advantage, especially when dealing with negative interactions or complaints. Tesco Mobile’s Twitter account has grown quite the reputation for their responses to negative comments aimed towards their brand. Twitter users tend to respond well to what is perceived to be natural and on trend, which is why it’s important to have an understanding of your target audience, as well as what’s popular in internet culture at that moment in time.

Twitter is not just about viral or funny tweets, as most small and medium-sized enterprises (SMEs) who actively use the platform do so in a way that allows them to interact with their target audience. It is also a great platform to both learn about and latch on to trends, as well use it as a useful customer service tool. Having a presence on Twitter is important for most businesses, so if you aren’t already doing so it should definitely be something to consider in the near future.

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It is expected that approximately 3 billion people worldwide will have a handle on social media by 2020, whether that’s through a computer, laptop, tablet or mobile device. Therefore, in a generation where digital technology is advancing at breakneck speed, constructing a modern social media strategy is vital for the survival of a company’s online presence.

Digital has increasing relevance in the modern world. Not only do consumers discover company updates through leaflets, poster ads and inside newspapers – it’s now also about LinkedIn, Twitter, Facebook and Instagram. According to multiple resources* 88% of businesses now use multiple social media accounts as a part of their marketing strategy in order to reach a wider audience and solidify their brand’s name.

Increased Brand Recognition

Every chance a company has to disperse their content and presence across social media, they should grasp with both hands. A company’s social media channels are simply an extended voice for the brand. The profile pictures, bio and cover photos should all enhance the company’s overall identity, tone and image. Social media accounts should help new customers/readers identify who the brand is and what they do within moments of landing on the page. It should also aid existing customers with immediately recognising the brand.

Competitor Analysis

With the majority of a brand’s competitors continuously seeking methods to remain a step ahead of the game, social media helps to keep track of their latest ventures, projects and launches. Discovering this information aids brands with fresh ideas that could also work well for their own company. Conducting a deeper insight into the engagement and response from competitors’ audiences reveals what ideas worked well and may be worth testing out, knowing a positive result is anticipated. In addition, time is saved through learning which ideas did not perform so highly for others.

Staying Relevant

An audience’s attention predominantly drifts towards the most contemporary brands. Keep the company relevant through discovering current global trends with approaches such as Instagram polls, trending tweets and popular hashtags.

Relationship Building

New companies who wish to expand their audiences quickly, should understand that frequent usage of social media creates a snowball-like effect. Once relationships commence building, followers will tell their friends, their friends will tell their friends, and so on. Additionally, on top of emailing and phone calls,potential customers, clients and partners will also utilise LinkedIn messaging, Facebook messenger, DMs and comments

Driving Traffic

Promoting other areas of a business such as mobile apps, websites or competitions through social media accounts is an efficient way to increase recognition and traffic. New launches will take off and enter the public eye far more quickly with social media backing (and potentially sponsoring.)

If you wish to receive more information please contact us.

When the Electoral Commission launched its Snapchat geo filter across the UK to encourage Britain’s youth to register to vote in  the General Election it received a mixed response. The filter, which carried a voter registration message to encourage engagement and conversation among young people was called a ‘gimmick’ by some, while others praised the Commission for reaching out to this elusive audience. At the time their research showed that young people were typically less likely to be registered than older voters, with only 69% of 18-34 year olds correctly registered in the UK compared to 96% of those aged 65 and over.

“By working with Snapchat we can get this important message across in a new way and help ensure fewer people lose their chance to cast their vote” a spokesman said. And why not? With the average user spending 30 minutes a day on Snapchat* it appears to have been key in attracting this demographic to not only engage but to actually vote.

After all 3 candidates in the recent French elections used it to take questions, Labour’s Jeremy Corbyn seems to have been the main benefactor of adopting Snapchat, and as reports are of a staggering 72% turn out of the youth vote this platform may have changed the way we approach politics, voting and social media.

If you would like to optimise your social media activity or turn your handles into revenue generating tools, Zest Media can help. For information on our social media management service contact us here. We’d love to hear from you!

 

*’eMarketer Releases New Snapchat Usage Numbers’, eMarketing, 07/06/2014, https://www.emarketer.com/Article/eMarketer-Releases-New-Snapchat-Usage-Numbers/1015324

 

Have We Just Had The First Snapchat Election?

 

When the Electoral Commission launched its Snapchat geo filter across the UK to encourage Britain’s youth to register to vote in  the General Election it received a mixed response. The filter, which carried a voter registration message to encourage engagement and conversation among young people was called a ‘gimmick’ by some, while others praised the Commission for reaching out to this elusive audience. At the time their research showed that young people were typically less likely to be registered than older voters, with only 69% of 18-34 year olds correctly registered in the UK compared to 96% of those aged 65 and over.

“By working with Snapchat we can get this important message across in a new way and help ensure fewer people lose their chance to cast their vote” a spokesman said. And why not? With the average user spending 30 minutes a day on Snapchat* it appears to have been key in attracting this demographic to not only engage but to actually vote.

After all 3 candidates in the recent French elections used it to take questions, Labour’s Jeremy Corbyn seems to have been the main benefactor of adopting Snapchat, and as reports are of a staggering 72% turn out of the youth vote this platform may have changed the way we approach politics, voting and social media.

If you would like to optimise your social media activity or turn your handles into revenue generating tools, Zest Media can help. For information on our social media management service contact us here. We’d love to hear from you!

 

*’eMarketer Releases New Snapchat Usage Numbers’, eMarketing, 07/06/2014, https://www.emarketer.com/Article/eMarketer-Releases-New-Snapchat-Usage-Numbers/1015324

Content Marketing and Positivity – What’s the Connection?  

Although we love what we do on an ongoing basis, the positive energy at Zest is higher than usual as we lead up to the long holiday weekend and leave work behind for a few days. But how can content marketing harness this upbeat mood? And what is the connection between positivity and content marketing?

According to Yahoo’s recent Receptivity of Emotions study, which is based on respondents from the UK, US, Germany and Canada, reaching consumers when they’re in the right mood could increase the impact of content marketing by 28%. Other key findings found that this upbeat mood kicks in around lunchtime, so it’s best to reach your audience between 11am and 12pm.  Moreover, according to this study, here in the UK consumers are ‘upbeat’ 46% of the time.

Knowing your audience and providing them with relevant and valuable content to your target market is the key to delivering a successful content strategy. Is the content in your blog posts what your audience want to read about, or are they just what you want to write?  Statistics show us that over its lifetime one compounding blog creates as much traffic as six decaying posts. Make your content marketing work, keep your audience happy!

Zest Media’s dedicated and happy house team produces over 250,000 unique content pieces each year.  How can we help with YOURS? Contact us here.

Weddings

Absolutely Weddings 100 Press Release

Zest Media is proud to announce the launch of Absolutely Weddings 100, a guide to the most influential social media users within the wedding industry.

This leaderboard analyses social media activity across Twitter and provides scores based on the number of interactions an account receives. The rankings will update on a weekly basis – remember to make a note to check how your company’s position has changed each Wednesday.

Victoria Hughes, Sales Director adds: “We are delighted to launch Absolutely Weddings Power 100. It’s an opportunity for the whole industry to get involved, watch their accounts rise up the leaderboard and enjoy social media success.  Absolutely Weddings magazine is renowned for featuring the very best in style and luxury, and the introduction of Absolutely Weddings Power 100 gives us the perfect setting to showcase further examples of excellence within the industry.”

To view the current leaderboard and check your ranking, please visit Weddings 100.

If your company is not currently listed on Absolutely Weddings Power 100, we would encourage you to register at absolutely-weddings.co.uk so you can start climbing up the leaderboard as quickly as possible.

We’ll be using the hashtag #Weddings100 throughout social media to promote the Power 100. Please do join in the conversation using this hashtag – we’d love to hear your thoughts, questions and feedback.

– Ends –

Note to editors

Absolutely Weddings is a biannual compendium of inspiration for brides-to-be. The magazine is dedicated to producing luxurious content to inspire and inform, and with the support of many of the industry’s leaders, is en route to becoming a front- runner in the realm of wedding publishing.

The circulation of Absolutely Weddings is unique. We print 20,000 copies per issue, which is then divided amongst our distributors. You can find us on the shelves at the top 100 travel WH Smith stores, Selfridges, and at a selection of Waitrose stores in central London. The magazine is also provided to attendees at Conde Nast’s Brides the Show, the National Wedding Show, Quintessentially Wedding Atelier, the Luxury Wedding Show and the UK Wedding Show.

For further information please contact:

zarina@zest-media.com