Over the course of three days, crowds of people poured into Kensington, Olympia for UK’s most dynamic fashion and footwear trade show of the year, Pure London Held from July 24-26, this world-class fashion event featuring independent, emerging fashion designers, brands, and many leading labels exhibited their upcoming Summer/Spring 2017 collections to the delight of fashion fanatics. Designers from all over the world—including the United States, mainland Europe, as well as the UK—arrived to discuss their products. Absolutely London as part of Zest Media was delighted to be involved with this year’s exhibition as a media partner and we enjoyed hosting clients old and new at our stand.

The high profile event captured the attention of buyers, enticing them to make journeys from thousands of miles away. The menswear collection debuted in Pure London 2016 with brands such as Ben Sherman  and Bertoni  The highly anticipated SS17 catwalk made a splash with its reveal of the upcoming Spring and Summer collection. Pure London’s multi-faceted nature targets all kinds of audiences, whether they are interested in the artistic side of fashion, the adrenaline of a large-scale event, or the business practices of the industry.

These exciting few days are packed with events, including catwalks, discussions of changing retail and business trends, and insights about fashion’s future. This show provides something for everybody and is constantly evolving. As this year’s events wrap up, it’s exciting to see what the show might have in store for us next year. See you soon, Pure London.

Mounika Ellanti

Absolutely Weddings absolutelyweddings.co.uk  recently covered a survey carried out by London property and lettings agent Chestertons which showed that wedding traditions are dying out since their peak in the sixties. Some traditions such as wearing a veil down the aisle date back to Roman weddings when the bride would ‘hide’ from the evil spirits who were jealous of her happiness. It seems the novelty of such traditions has disappeared in recent years as couples tailor their day to create a unique and bespoke experience. Some couples follow the classic wedding style, adding a touch of modern colouring, but many newlyweds admit to contradicting the wedding concept all together.

Since 2010, just 37% of grooms asked the father-of-the-bride for permission to wed, followed by 36% of grooms who proposed to their wife on one knee. Only 36% of couples cut the cake together on the day, just 15% of grooms carry their bride over the threshold and only 7% of couples wait to share a home together after being wed. Full details here: http://tinyurl.com/ztd2ey6

The statistics show that just 37% of modern couples adhere to wedding traditions. Bristol was ranked the least traditional city in the UK with 15% of couples upholding none of the traditional wedding customs:

1) Bristol (15%)

2) Newcastle (12%)

3) Southampton (12%)

4) Glasgow (11%)

5) Sheffield (10%)

Nick Barnes, Head of Research at Chestertons said: “It’s a shame that the things we typically associate with weddings are starting to die out as other options, such as overseas ceremonies or more modern venues, grow in popularity. However, certain traditions such as not living together until getting married, or allowing the father-of-the-bride to foot the bill, are no longer practical and demonstrate the way our lifestyles and financial capabilities have changed since the fifties.”

In strengthening our focus on the weddings sector Zest is delighted to announce a fantastic new partnership between Absolutely Weddings and Brides the Show 30th October – 2nd November 2016. This show gives guests direct access to the team behind Brides Magazine as they bring together the country’s best bridal experts. Enjoy the expertly curated bridal catwalk show, receive invaluable beauty advice from bridal experts at Bobbi Brown and, following their success in 2015, take part in their wine workshop, which brings guests specially selected and handcrafted wines.  For further information please contact [email protected] for further information.