Absolutely Weddings absolutelyweddings.co.uk  recently covered a survey carried out by London property and lettings agent Chestertons which showed that wedding traditions are dying out since their peak in the sixties. Some traditions such as wearing a veil down the aisle date back to Roman weddings when the bride would ‘hide’ from the evil spirits who were jealous of her happiness. It seems the novelty of such traditions has disappeared in recent years as couples tailor their day to create a unique and bespoke experience. Some couples follow the classic wedding style, adding a touch of modern colouring, but many newlyweds admit to contradicting the wedding concept all together.

Since 2010, just 37% of grooms asked the father-of-the-bride for permission to wed, followed by 36% of grooms who proposed to their wife on one knee. Only 36% of couples cut the cake together on the day, just 15% of grooms carry their bride over the threshold and only 7% of couples wait to share a home together after being wed. Full details here: http://tinyurl.com/ztd2ey6

The statistics show that just 37% of modern couples adhere to wedding traditions. Bristol was ranked the least traditional city in the UK with 15% of couples upholding none of the traditional wedding customs:

1) Bristol (15%)

2) Newcastle (12%)

3) Southampton (12%)

4) Glasgow (11%)

5) Sheffield (10%)

Nick Barnes, Head of Research at Chestertons said: “It’s a shame that the things we typically associate with weddings are starting to die out as other options, such as overseas ceremonies or more modern venues, grow in popularity. However, certain traditions such as not living together until getting married, or allowing the father-of-the-bride to foot the bill, are no longer practical and demonstrate the way our lifestyles and financial capabilities have changed since the fifties.”

In strengthening our focus on the weddings sector Zest is delighted to announce a fantastic new partnership between Absolutely Weddings and Brides the Show 30th October – 2nd November 2016. This show gives guests direct access to the team behind Brides Magazine as they bring together the country’s best bridal experts. Enjoy the expertly curated bridal catwalk show, receive invaluable beauty advice from bridal experts at Bobbi Brown and, following their success in 2015, take part in their wine workshop, which brings guests specially selected and handcrafted wines.  For further information please contact Victoria Hughes  0207  704 0588

Absolutely Weddings 100 Press Release

Zest Media is proud to announce the launch of Absolutely Weddings 100, a guide to the most influential social media users within the wedding industry.

This leaderboard analyses social media activity across Twitter and provides scores based on the number of interactions an account receives. The rankings will update on a weekly basis – remember to make a note to check how your company’s position has changed each Wednesday.

Victoria Hughes, Sales Director adds: “We are delighted to launch Absolutely Weddings Power 100. It’s an opportunity for the whole industry to get involved, watch their accounts rise up the leaderboard and enjoy social media success.  Absolutely Weddings magazine is renowned for featuring the very best in style and luxury, and the introduction of Absolutely Weddings Power 100 gives us the perfect setting to showcase further examples of excellence within the industry.”

To view the current leaderboard and check your ranking, please visit Weddings 100.

If your company is not currently listed on Absolutely Weddings Power 100, we would encourage you to register at http://absolutely-weddings.co.uk/weddings100/ so you can start climbing up the leaderboard as quickly as possible.

We’ll be using the hashtag #Weddings100 throughout social media to promote the Power 100. Please do join in the conversation using this hashtag – we’d love to hear your thoughts, questions and feedback.


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Note to editors

Absolutely Weddings is a biannual compendium of inspiration for brides-to-be. The magazine is dedicated to producing luxurious content to inspire and inform, and with the support of many of the industry’s leaders, is en route to becoming a front- runner in the realm of wedding publishing.

The circulation of Absolutely Weddings is unique. We print 20,000 copies per issue, which is then divided amongst our distributors. You can find us on the shelves at the top 100 travel WH Smith stores, Selfridges, and at a selection of Waitrose stores in central London. The magazine is also provided to attendees at Conde Nast’s Brides the Show, the National Wedding Show, Quintessentially Wedding Atelier, the Luxury Wedding Show and the UK Wedding Show.

For further information please contact:

Victoria Hughes, Sales Director, Absolutely Weddings

Tel: 0203 397 8715 [email protected]