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Absolutely Weddings absolutelyweddings.co.uk  recently covered a survey carried out by London property and lettings agent Chestertons which showed that wedding traditions are dying out since their peak in the sixties. Some traditions such as wearing a veil down the aisle date back to Roman weddings when the bride would ‘hide’ from the evil spirits who were jealous of her happiness. It seems the novelty of such traditions has disappeared in recent years as couples tailor their day to create a unique and bespoke experience. Some couples follow the classic wedding style, adding a touch of modern colouring, but many newlyweds admit to contradicting the wedding concept all together.

Since 2010, just 37% of grooms asked the father-of-the-bride for permission to wed, followed by 36% of grooms who proposed to their wife on one knee. Only 36% of couples cut the cake together on the day, just 15% of grooms carry their bride over the threshold and only 7% of couples wait to share a home together after being wed. Full details here: http://tinyurl.com/ztd2ey6

The statistics show that just 37% of modern couples adhere to wedding traditions. Bristol was ranked the least traditional city in the UK with 15% of couples upholding none of the traditional wedding customs:

1) Bristol (15%)

2) Newcastle (12%)

3) Southampton (12%)

4) Glasgow (11%)

5) Sheffield (10%)

Nick Barnes, Head of Research at Chestertons said: “It’s a shame that the things we typically associate with weddings are starting to die out as other options, such as overseas ceremonies or more modern venues, grow in popularity. However, certain traditions such as not living together until getting married, or allowing the father-of-the-bride to foot the bill, are no longer practical and demonstrate the way our lifestyles and financial capabilities have changed since the fifties.”

In strengthening our focus on the weddings sector Zest is delighted to announce a fantastic new partnership between Absolutely Weddings and Brides the Show 30th October – 2nd November 2016. This show gives guests direct access to the team behind Brides Magazine as they bring together the country’s best bridal experts. Enjoy the expertly curated bridal catwalk show, receive invaluable beauty advice from bridal experts at Bobbi Brown and, following their success in 2015, take part in their wine workshop, which brings guests specially selected and handcrafted wines.  For further information please contact Victoria Hughes  0207  704 0588

As content marketing specialists and publishers of the Absolutely stable of magazines (17 luxury London publications) and our brand extensions Absolutely Mama (absolutely-mama.co.uk) and Absolutely Weddings (absolutely-weddings.co.uk), we know the challenges of being in control of the customer experience and keeping up with the competition.

We were delighted to attend a recent briefing from the PPA on their recent research (commissioned by Abacus e-Media) to smaller, independent publishers on the transition of content from print to digital. Although there are pressures for SME publishers the advantages of being smaller mean businesses such as Zest can compete competitively and innovatively in an increasingly sophisticated digital space.

To find out how we can help you with your content marketing please call:

Chris Sheath on 0207 704 0588 chris.sheath@zest-media.com

Punching Above

Zest Media – Punching Above Our Weight

The Little Book of Bellevue Road by Zest is the perfect way to get acquainted with one of London’s most-loved villages. Zest is proud to have recently produced a guide to the area on behalf of the Bellevue Road Association, which was distributed to 20,000 homes in and around Wandsworth and Putney. The guide has been very well received by both the contributing businesses in the area and the community itself. We look forward to creating similar guides in the future for each of London’s unique and vibrant communities.

Bellevue Road, SW17