How we delivered a 262% ROAS for Mori via Absolutely Mama content and paid social campaigns.
Baby Mori are a global retailer who produce sustainable products that welcome baby into the world and gentle on their skin
They were looking to drive sales for their clothing through Absolutely Mama via a multi channel campaign.
106,679
Impressions
1,912
Clicks
44,836
Reach
262%
ROAS
“
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name of Person
Our solution.
We created a full funnel campaign that harnessed the leverage and data of Absolutely Mama. We created a piece of content around ‘sleep essentials for newborns’ which was amplified to a highly targeted audience. These people were people who had engaged with newborn content across Absolutely Mama website previously and a lookalike of those people, plus lookalikes of BabyMori website audience. Anyone who engaged with this content (plus lookalikes of that audience) were then fed a shopping ad. At the every bottom of the funnel, anyone who had engaged with the top two stages, plus lookalikes of those people, were fed a final shopping ad
Summary.
Through content, data, and paid social, we were able to create a full funnel campaign that resonated with our readers, and drove a strong ROI for Mori.
Let’s work together.
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