How we drove brand awareness via unique content and over 5 million impressions for Forest School, London.
Forest School is an independent day school located on the edge of Epping Forest for pupils aged 4 to 18.
Whilst current admissions were strong, they were looking to drive brand awareness and sell the USP’s of Forest School, ensuring their lead pipeline would be filled for future years.
5,504,770
Impressions
16,388
Clicks
Our solution.
We worked with Forest School in partnership, to sit down and understand what makes this school so special. We then worked with our in-house specialist editorial team to create a series of 4 bespoke editorial articles. Each of these were designed to attract the ideal Forest School persona, whilst selling the USPs of the school. This content was amplified out to our Absolutely Education audience, and lookalikes. The articles were drop fed throughout the year with the following article going to anyone who read the previous one. Finally, all these people were then fed an ad to download a prospectus.
We also used Absolutely Education print and digital owned channels to showcase a series of ads - driving a multi-channel approach.
Summary.
By using a content led strategy combined with our owned targeted audience we were able to deliver extensive brand awareness that will deliver excellent results for Forest School.
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