How we produced a premium, beautifully designed magazine for a leading property services group in London.
KFH are a leading property service group in London with over 60 branches. By positioning themselves as the leading London property services group they wanted to showcase the breadth of services. They wanted to highlight their success and complement the KFH brand with a premium, beautifully designed magazine
Through a careful and considered process, we were able to create a magazine that hit the brief for KFH. We did this by:
Identifying key personas - the challenge here was that the client wanted the magazine to attract a group of personas so we needed content that appealed to them all
Design - we had multiple brainstorming sessions where we created moodboards and looked for inspiration. We carried out extensive research into the best illustrators and called upon our large network of photographers.
Content - more brainstorming, where it was important to keep in mind the goals of the project. We assisted KFH in creating a content plan that would appeal to their varied customers but also create pillars for future magazines
Name conception - once we had the personas, design and content plan in place, we had to come up with a name! Often the hardest part of the project, but by working together, we came up with something that everyone was happy with… Introducing… London Property Matters!
Summary.
We are experts in creating premium designs and captivating content. It was using this experience and expertise, we were able to create a beautifully designed magazine that appealed to a large audience group
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