How we delivered an integrated video campaign that drove a double conversion rate and triple the video play rate.
Collège Français Bilingue de Londres provides French-English bilingual education to 700 students aged 3 to 15 years old.
They were looking for support in driving registrations for their open days and also produce some high quality video content that could be merged with their digital campaign and also sit on their YouTube channel.
13%
CVR
48.05%
VTR
266,105
Impressions
Our solution.
We created a full-funnel campaign, starting with awareness across our own channels all the way to lead generation for open days across Facebook and Google.
At the heart of this campaign was content. Content that would bring alive the core values of CFBL. We created a written piece of content on the benefits of bilingual learning that sat on Absolutely Education website and was amplified out to a highly target audience of Absolutely Education and CFBL audience as well as look-a-likes.
We also worked with them to create a series of videos that were hosted on their YouTube channel and also used for re-marketing ads for the digital campaign. Anyone who engaged with the content would then receive a lead gen ad using the video content.
Finally – at the bottom of the funnel we created our own landing page that we knew would convert and track effectively.
Summary.
By creating a wholistic campaign across multiple channels and formats we were able to deliver results that smashed the industry averages.
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