How we created a series of stylish, honest and heart-warming videos for The Portland Hospital.
The Portland Hospital is the only private hospital in the UK dedicated to the healthcare needs of women, children. They wanted to reposition themselves as more accessible, reaching an audience that were affluent, but may not have previously considered going to a private hospital for childbirth or other women's services
We developed a comprehensive campaign spanning Absolutely Mama’s print, social, and digital platforms. Key elements of this included:
Q&A interviews with midwives and doctors, featured both in the magazine and online.
Display advertisements across the print edition and the Absolutely Mama website.
MamaTalks, a thoughtfully curated video series hosted on our YouTube channel.
The heartfelt and candid interviews with mothers highlighted their anxieties and expectations around childbirth and motherhood, fostering relatability and connection with viewers. Meanwhile, the interviews with healthcare professionals helped establish trust and credibility, creating a meaningful and impactful experience for our audience.
Summary.
Through a series of video interviews, print and online content we were able to help repostition The Portland Hospital to an audience who may not have considered it before
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