We created a full funnel campaign that harnessed the leverage and data of our years of digital expertise and Absolutely Education. We utilised our best-in-class account structures for both Search and Social to drive efficient, high-quality, and high-intent users to sign up for one of the selected open days. Our first party audience data was incorporated alongside our tried and tested, fine-tuned prospecting audience to great success across both channels. By utilising upper-funnel activity to drive awareness before ramping up lead-generation spend around core open days we ensured our core audience was engaged from the get go, before drawing them back in with carefully crafted lower-funnel and retargeting ads.