Driving sales for NEXT’s Back-to-School range with expertly crafted content and first-party data across our parenting channels.
NEXT are a multinational clothing, footwear and home products retailer, who were looking to drive sales for their Back-to-School range via Absolutely Mama and a multi channel campaign.
6,255
Clicks
844,504
Impressions
242
tracked purchases
Our solution.
Leveraging Absolutely Mama’s trusted brand, we built a full-funnel campaign designed not just to raise awareness but to drive sales for NEXT’s Back-to-School range.
To capture top-of-funnel interest, we launched a mix of print and website display advertising. Then, with our in-house team of parenting experts, we created engaging content highlighting our favorite Back-to-School picks, seamlessly linking back to NEXT’s website. This content was strategically amplified to a highly targeted audience using our first-party parenting data, ensuring we reached parents actively searching for school essentials.
With a high-intent audience in place, we took it a step further—retargeting those who engaged with the content, plus lookalike audiences, with precision-driven shopping ads. This proven model, successfully used across our parenting and education clients, consistently delivers results.
Summary.
Utilising Absolutely Mama as a powerful platform, we built a full-funnel campaign that successfully drove sales for NEXT’s Back-to-School range
Let’s work together.
From beautifully designed print spreads, to results driven digital campaigns, see how we’ve helped our clients to grow their businesses and deliver amazing results.
