How we delivered a full-funnel content campaign for national retailer NEXT.
NEXT are a multinational clothing, footwear and home products retailer, who were looking to drive sales for their Back-to-School range via Absolutely Mama and a multi channel campaign.
6,255
Clicks
844,504
Impressions
242
tracked purchases
Our solution.
Using Absolutely Mama as a trusted brand, we built a full-funnel campaign that would not only raise awareness but drive sales for the NEXT back-to-school range. Initially, we hosted some top of the funnel activity that included print and website display advertising. With our in-house team of parenting experts, we then created some content around our favourite back-to-school items which linked back to NEXT website and we amplified this out to a very targeted audience, using our first party parenting data. The purpose of this is to engage with the reader and qualify an audience who were looking for back-to-school items. With a very high-intent audience, we retargeted all those who read the content, plus lookalikes of those people with shopping ads. This is a model we have used time and again with our parenting and education clients and delivers success every time.
Summary.
Through using Absolutely Mama as a vehicle, we created a full funnel campaign that drove sales for NEXT back to school range
Let’s work together.
From beautifully designed print spreads, to results driven digital campaigns, see how we’ve helped our clients to grow their businesses and deliver amazing results.
