ABSOLUTELY
Luxury lifestyle magazines for ultra high net worth residents of LondonTHE OBJECTIVE
To produce unique luxury localised publications for the high net worth residents of London.
THE SOLUTION
By analysing our competitors and realising our aspirations for this project, a gap in the market for luxury-localised magazines was noticed, giving Absolutely magazines a niche. With a wealth of experience between them, the team at Absolutely have created a high quality product that can sit comfortably next to the luxury nationals.
THE RESULTS
The success of the magazines was immediate – excellent content, beautiful design and a targeted readership meant the magazines grew from just one publication to 17 over the course of four years. Absolutely magazines are now London’s leading luxury local publication with a distribution rate of over 300,000 around the city.