BECTIVE

Attracting applicants for a leading West London agent.

THE OBJECTIVE

Leading West London estate agent Bective wanted to produce a publication that attracted applicants rather than vendors as quickly as possible. A product that was equal in cost to a newspaper but on trend and attractive enough to pick up. A digital edition to mail out to a large database needed to be provided. Distribution had to be unique and all lifestyle content provided.

THE SOLUTION

Listed was successfully published and launched in June with a print run of 50,000 three weeks after the first concept meeting. It was distributed by our partners at carefully selected relevant tube stations over one week, to local businesses and to select residential addresses.

THE RESULTS

The client’s objectives were met. Business was gained instantly and the profile of the brand has been elevated.